The Presales Leadership COMPASS, SAIL, and ANCHOR isn’t just another book about sales。 It’s a strategic presales framework designed to help you win the right enterprise deals, build trust faster, and lead with clarity in even the most complex B2B sales cycles。
Drawing on two decades of frontline experience, Dmitri Lee reveals what presales really turning technical sales engineers into trusted advisors who can align ambition with outcomes, cut through noise with clarity, and keep deals anchored in truth。
Inside, you’ll
How to start with the end in mind so discovery and demos tell the customer’s story, not just your product’s。
Why great sales engineers don’t just “support” deals, they shape strategy at every stage。
Practical frameworks like COMPASS, SAIL, and ANCHOR that give you direction, momentum, and stability when deals get tough。
How to use the PoC COP framework to protect delivery and credibility in proof-of-concepts。
Why saying “no” at the right moment can be the ultimate act of leadership in presales。
Real customer-side stories showing how clarity beats charisma and why trust, not features, closes enterprise deals。
Whether you’re an aspiring sales engineer, a technical presales leader, or a sales executive who wants to understand what makes deals stick, this book is your navigation system for presales success。
If you’ve ever wondered how
Win enterprise deals without relying on luck or last-minute heroics
Improve discovery so you uncover urgency, not just requirements
Create customer success in presales that lasts long after the contract is signed
Transform your team into trusted advisors who lead, coach, and multiply impact
…this book will show you how。
Packed with field-tested strategies, deal stories, and repeatable frameworks, The Presales Leadership System is more than a guide。 It’s a playbook for anyone who wants to move from demos and feature lists to strategic presales leadership that shapes the future of the business。
⚓ Ready to set your COMPASS, SAIL forward, and drop your ANCHOR? Start your presales journey today — because great presales doesn’t just close deals。 It wins trust。